Unified commerce partner

Three channels.
One lever.
One number you own.

Squad runs your brand across Amazon, TikTok Shop, and Shopify as a single growth system — not three agencies quietly competing for credit on the same sale.

AMZN channel TIKTOK channel SHOPIFY your store

brand revenue, balanced at the center

Amazon & Walmart marketplace management
TikTok Shop content & affiliate engine
Shopify retention & owned-audience growth
The problem with agencies

Every channel optimizing for itself is not a strategy. It's three strategies at war.

Most brands end up managing a roster of specialists who each report great channel numbers while total growth stalls. Squad replaces the roster with one accountable team.

The agency-roster model

  • Each agency optimizes its own channel, sometimes at your other channels' expense.
  • You get channel metrics — ROAS, impressions — never one number for the business.
  • Attribution disputes: everyone claims the sale, no one owns the miss.
  • Strategy stops at the edge of each agency's channel.
  • You're the only one who sees the whole picture, and you're not the one billing hours for it.

The Squad model

  • +One team optimizes total brand growth across all three channels together.
  • +One dashboard, one view of the customer journey, start to finish.
  • +We're accountable for total revenue and margin — not channel vanity metrics.
  • +A single methodology where each channel feeds the next: TikTok drives discovery, Amazon converts intent, Shopify owns the relationship.
  • +Partner economics: our upside is tied to yours, not to hours logged.
3→1
channels run as a single growth loop
14
day average to first optimized campaign live
1
weekly call, one roadmap, no channel silos
100%
of upside tied to your total revenue, not billed hours
How we work

A methodology, not a menu of services.

Four stages, run continuously and in order — because each channel's job depends on the one before it.

01 / discover

TikTok Shop builds top-of-funnel discovery

Creator content and shoppable video introduce your product to audiences who've never searched for it — generating demand rather than waiting to capture it.

02 / convert

Amazon captures the intent that discovery created

Search and catalog strategy are tuned to catch the shoppers who go looking for your product after seeing it elsewhere — where trust and fast shipping close the sale.

03 / retain

Shopify turns first purchase into a relationship you own

Email, SMS, and on-site experience move customers off rented marketplace traffic and onto a channel where you keep the data and the margin.

04 / compound

One data view feeds the next quarter's plan

What we learn about your customer on any channel informs the other two — so the loop gets tighter, and cheaper to run, every quarter.

In their words

Brands that stopped managing agencies and started running one growth engine.

"We used to pay three agencies to argue over the same customer. Now one team owns the whole funnel, and it shows in the total number, not just the channel reports."
Marta R.Founder, Solvane Skincare
"Our TikTok Shop launch fed our Amazon listings for the first time — that handoff never existed when we ran channels separately."
Devon L.Head of Growth, Kettlewood Goods
"The weekly call replaced four separate check-ins. It's the first time our whole go-to-market has fit on one page."
Priya N.CEO, Norrland Outdoor
Who we are

Built by people who got tired of managing agencies themselves.

Squad started as an in-house growth team for a single Shopify brand, juggling a marketplace agency, a TikTok Shop specialist, and a retention consultant who never spoke to each other. We built the unified view we wished existed — then started running it for other brands.

We're a small, senior team on purpose. No account gets handed off to a junior after the pitch, and no channel gets deprioritized because it isn't the one the pitch was won on. Everyone on the team works across all three channels, because the strategy does too.

One p&l

We're measured on your total revenue and margin, not a single channel's report card.

Senior only

Every brand works directly with the people who built the strategy, every week.

Small roster

We take on a limited number of brands at a time, so attention doesn't get diluted.

Elena MarshCo-founder — Marketplace & Retail Media
EM
Theo OkaforCo-founder — Content & Creator Partnerships
TO
Ren VasquezLead — Retention & Lifecycle
RV
Ines KowalskiLead — Data & Unified Reporting
IK

Bring your channels to one table.

15 minutes to map where your growth is leaking between channels — and what running them as one system would change.

Get your growth plan
Get in touch

Tell us where your channels are pulling in different directions.

We reply within one business day with next steps — usually a short call to map your current setup before anything else.

Reach us directly

Prefer email or a call over a form? Either works — we read everything ourselves.